Why illegal advertisement of medical products " Cut it like the fragrant-flowered garlic " ?

Why illegal advertisement of medical products " Cut it like the fragrant-flowered garlic " ?
Recently, the national food medicines supervision bureau announced the first issue illegal medicines, medical equipment, health food advertising announcement summary of 2010, have exposed " Prolong rawly and protect tea of treasure " Wait for 7 kinds of medical products announcing the advertisement illegally. Www.people.com.cn reports on April 19, it has been strengthened to the monitoring released in advertisement while having jurisdiction over that regional medicine supervised the department, and released the advertising announcement of illegality in time. At all levels medicine supervise department, release the intersection of illegality and advertising announcement, this like, become, control medical the intersection of products and the intersection of advertisement and illegal " long-efficiency mechanism " already . Feel indistinctly too from it, the illegal advertisement of the medical products will not disappear at once, must make good preparations for thought of making protracted war. The intersection of announcement and illegal advertisement, to find out relevant medical products ugly, but will others think the illegal advertisement is repulsive? If make a scene but earn host of bank notes, the businessman would not stop not minding making a scene either. " the announcement is gathered " Say, the related departments investigate and prosecute illegal medicines advertisement 18465 times, 949 times of illegal medical equipment advertisement, 5431 times of illegal health food advertisement, cancel or retract the advertising authentication code of 15 medical products, the compulsory administrative measure of taking 191 times to delay selling. Outside making a scene, does not allow advertising, suspend the products to sell, this is the most severe punishment. But must pay attention to the marketing characteristic of the medical products. The medical advertisement of illegality mainly regards local TV stations, radio stations as media, the big city broadcasts at night, the small city bombs wantonly in a whole day. According to the introduction of business friend, someone got a certain product after the attorneyship of a place, advertisement open a way at once, insist one month, the supervision department may come, but he has already earned 1 million yuan. If insist on for one more month, it is more than 1 million yuan. Cancel or retract the advertising written instructions or comments, suspend the products to sell, seem quite severe, but should see the opportunity punished in key. If others' advertisement has been already a couple of months done, the supervision department cancels the advertising written instructions or comments, suspends the products to sell, the distributor has losses too naturally, but it is full to already earn the full earthen bowl of basin. To medical the intersection of products and supervision of advertisement, end relies to investigate and prosecute in time, does not allow the intersection of marketing and trader to fight " time difference " . From hitting, can also find out the loophole supervised. Cancel the advertising written instructions or comments, suspend the products to sell, it in fact can be the indulgence of the illegal businessman too. If the marketing trader gains the time difference, that " illegality is of a serious nature " he is ,It is the more to make money instead. If the supervisor colludes with it, give him a time difference, and then cancel the advertising written instructions or comments, suspend the products to sell, not only let the illegal businessman make money but also can " fulfil and supervise the duty conscientiously " . Reasons why the illegal advertisement of the medical products overflows and remains incessant after repeated prohibition are in many aspects. For example can say generally " Supervise uncompletely " ,For example the illegal advertisement of the medical products, according to punishment of " rules for implementation of advertising management rule ", obviously lopsided and light. Supervise uncompletely while being so-called, including supervision department unfamiliar with medical products marketing " dish is said " ,Let the illegal businessman make the time difference. It can only be to improve the prescroption supervised to deal with the method, strengthen and punish, must make the illegal businessman lose more than gain. But the supervisor has dealings with market for a long time, as to the oily impossible layman of cat in the illegal advertisement. The illegal advertisement releases on masses' media, ordinary people are bombed wantonly every day, how is supervisor can than feel after knowing behind civilian? In the know indulging, one may, administrative non-performance. It also may be that the cat is incorporated into own forces by the mouse, everybody cooperates each other, gets rich together. This gauges the heart of a gentleman with the own mean measure, but the illegal advertisement remains existing despite repeated prohibition, we can only become the vilain. The law dealt with, only strengthen to the all-round supervision which supervises power, guarantee it has resolution and sincerity to supervise. (Yang is in pool)

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