Sunday, October 21, 2012

Eat up 6000 multiple trees on the Mid-autumn Festival The moon cake brings six big " Worry "

Eat up 6000 multiple trees on the Mid-autumn Festival The moon cake brings six big " Worry "
Reach nearly Mid-autumn Festival, moon cake if equally fast-selling in the past, give moon cake seem, play, " beat a drum, spread, spend " Game,people always enjoy, try to stop but cannot. According to national many medias, give the moon cake " block up big " that causes Every year appear in every large city, the longest one reaches for 5 hours! The influence on living of moon cake nowadays, has already surmounted health field. What diseases are brought what many people worried about most is not the fatty, high candy content of the moon cake, the favor contradiction not sent that but give: Send off, afraid others do not like eating; Do not send off, is afraid again others choose paying attention to. So most people are toughening one's scalp to send off. According to the Hong Kong group in environment protecting mode " Green strength " Investigation reveal whether in Hong Kong alone, be abandoned by 2,850,000 moon caked after is it last the Mid-autumn Festival, pile stands up and is equivalent to 270 international financial center 420 meters highs. Know how much does it can throw away this year really " The moon cake of favor " ! This kind of unnecessary one " Chinese style is wasted " Strange circle, when can stop? Eat up 6000 multiple trees on the Mid-autumn Festival "The person who buys the moon cake does not eat, the person who eats moon cake does not buy. " Not long ago, an investigation in Kunming revealed, the moon cake at nearly half the citizen's home came from giving, other 40% are released by the unit, only ten percent were from side to side bought by oneself. As to sending the purpose of the moon cake, the investigation reveals in Zhejiang, 46.2% of the people, in order to pay a man back in his own coin, 36.5% of the people show filial respect for elders, 11.1% of the people ask for help and handle affairs, 6.2% are for networking. A random investigation that " life Times " reporter carried on a few days ago shows too, in 20 interviewees, average each one received 2.4 boxes of moon cakes last year, it was 12 boxes at most. Among them 14 people say, the family moon cake causes disaster during the Mid-autumn Festival, will pass on and make a gift of the ones that can not eat up. The overproduction of moon cake has seemed to have been an irrefutable fact. China bakes the products industrial association's president Zhu NianLin of food candy to tell reporters, there are a thousand Forth Five-Year Plan Period in all in national enterprises producing moon cake, in addition a thousand Forth Five-Year Plan Period produce, sell the restaurants, hotels of the moon cake. In 2009, the total output of national moon cake is 250,000 tons, sales amount is over 12 billion yuan. Someone has calculated an account: In view of output, this means every 5 people in the whole country want to divide and eat a kilogram of moon cakes; By the look of income from sales, if the income 250,000 tons of moon cakes all sold out at 12 billion yuan, each kilogram is equivalent to 4.8 yuan, even ordinary price of moon cake in bulk the most is less than, let alone also including a large number of high price gift box moon cake incomes in the income from sales. So no matter by the look of output, or come up to analyze from the income from sales, there must be quite a few not to sell out in the moon cake produced every year. Where is the moon cake not sold out? One large-scale person in charge, enterprise of food, reveal left moon cake it deals with to be nothing more than 3 kinds through regular channel: First, within quality guarantee period, sell at a low price, or transfer from urban market of first line to two, urban market of the strategic hinterland of China to sell; Second, inside is dealt with, give to the customer or sell to workers at a low price; Third, the feed concentrating on destroying or selling the collection depot and making livestock's poultry such as the pig, chicken,etc.. In an instant, more than one hundred thousands of hard-cover moon cake originally, become yuan of feeds quickly. One moon cake, make meticulous, select materials, investigate again, cost just several. According to the introduction of insider, sell only 15%- 30% of gross profit of the ordinary moon cake on the market at present, but the gross profit of the luxurious moon cake can be up to a few percent hundred. So, it becomes every enterprise's main means to make profits that the luxurious moon cake is packed. The country repeated injunctions, required this kind of moon cake to " reduce weight " ,Even compel the lower shelf to stop selling to the specific brand, condemn both in speech and in writing to them one after another too on the media, but the specific phenomenon remains as before. It is reported, are used in the moon cake and pack the expenses on and is up to 2,500 million yuan every year. " in the long run, whatever you're given, you pay for " ,This sum of expenses will come by consumers finally " It is single to bury " . This does not include the environmental protection that arises from this to waste yet: Every 10 million moon cake gift boxes need consuming 400 to 600 trees, so as to analogize, will " eat up " in one Mid-autumn Festival 6000 multiple trees, someone cries out in alarm: "At the Mid-autumn Festival night, we cut down a stretch of forest! " The moon cake brings six big " Worry " Give moon cake, contribute to the losses that objectively, from come, say, let many people to the Mid-autumn Festival subjectively, it faces several to be loud to worry, make difficult thing most. Give the moon cake to worry about. "I regard as experience the intersection of favor and consumption terribly. One or two hundred at least of moon cake for a box, send here and send, the salary of one month is cost. " Miss Zhong working in one organ says, traditional festivals such as the Mid-autumn Festival, the Spring Festival,etc. become she " day when is most afraid of " now . Harvest the moon cake to worry about. " it spends the Mid-autumn Festival every year, also there are five six box moon cakes left in the family! " Mr. Zhao teaching in one middle school is very helpless: "Usually, we leave one two box only, a other one give relatives and friends, send here, send to, but the moon cake of the family always disappears little, because everybody sent each other off, sent back finally. " Eat the moon cake to worry about. "My parents Lao She can't throw away the moon cake, took it as breakfast everyday, celebrated a festival and must eat in a couple of months. It is not easy to digest that it is sweet and oily, very afraid time is long they eat the bad health. " Miss Zhong says. Worry of her unreasonable, jujube paste, 5 benevolence common moon cake, every 100 grams include heat of 400- 450 kilocalories. This means eating a moon cake of 0.1 kilograms, has meant drinking nearly two bottles of coke. Sell the moon cake to worry about. Many hotels and stores begin to prepare the annual moon cake and sell the scheme from five Junes of every year, and then go on " The moon cake is sold general mobilization " ,Sells the task, and tie to bonus in apportionment. One hotel sales force complains to the reporter: "A few days of the Mid-autumn Festival of every year, the moon cake looks like a mountain, press so that we gasp for breath. " Express to the company and worry about. The reporter expressed from some to the company and knew, two weeks in the past, the portfolio of this company went up by 50%, every day exceeds 1000, among them over half of the lists are giving the moon cake. A postman reveals: "Around the Mid-autumn Festival of every year, there is gift moon cake piling up like a mountain in the office, the Mid-autumn Festival passed and can not finish sending off sometimes. So, we generally stopped sending and passing the business in the past one week Mid-autumn Festival. " Sweep the rubbish to worry about. The predecessor price of festival of moon cake is noble, but associates with rubbish after festival. Some cleaners of Residential Area in Chaoyang District of Beijing tell reporters: "After Mid-autumn Festival of every year, our quantity is very great. Often find that there is moon cake thrown away in the garbage bin, some moon cakes have been only bitten, some have not even even opened. " Common people needed healthy moon cake " the wind giving a present on the Mid-autumn Festival should check! " Famous sociologist, forward " life Times " reporter Zhou Xiao of chief of research institute of sociology of the People's University of China Appeal for: Can't be forgotten to eat the custom of the moon cake on the Mid-autumn Festival, but should stop " moon cake of favor " , " moon cake of sky-high price " Pair unsalable up with goods that sell well, try hard to reduce the apportionment and present between enterprises, it is forbidden even should be proclaimed in writing: More than cadres of department level can't harvest the moon cake! Mobilize consumers to send off only among kith and kin, and try hard to buy the fresh and cheap moon cake in bulk, or choose the healthy food of fruit,etc. to substitute. "In fact, from June 1, 2006, the moon cake has already begun. " NianLin Zhu tell reporter whether " restrain the intersection of goods and excessive the intersection of packing instructions and food and cosmetics from " national standard begin to implement " will it be April 1 this year, require trade company make sure moon cake the intersection of gift and box pack, exceed three, it is below 20% for packing cost to compare with retail price, the rate of packing the space of moon cake is lower than 60%. So, the moon cake of the market may change greatly on the Mid-autumn Festival of this year. Have to take moon cake Mid-autumn Festival, but how let the intersection of moon cake and the intersection of person who eat healthy food, wipe out and Shu Xin of ordinary people, take tastefully, one need the society and the question which enterprises ponder over together. China have 300 million more than family, one enormous market, producing moon cake enterprise should stare at, bring at the luxurious moon cake that do sb. a favour in one low part only sight, rush on like a swarm of hornets, produce blindly. The Chinese market learns experts, the food marketing expert Han Liang how to say, enterprises should produce more healthy moon cakes that can really meet demands of ordinary people. For example a lot of people reflect the moon cake piece is too big, can not eat, the trade company might as well make into inner wrapping; The middle-aged and elderly people should produce more diet, less sugar moon cakes, if the middle-aged and elderly people think the moon cake too sweet and too oily. The moon cake as to eating up after the Mid-autumn Festival, it is replied that it was ingenious that the food institute's associate professor Fan ZhiHong of China Agricultural University taught everybody several methods: Can make other table delicacies into leaving moon caking, cut block insert and eat in the coarse food grain, or take the filling of the wide type moon cake to cook the desserts. The fillings of jujube paste and sweetened bean paste moon cake mingle with eight treasures porridge and oat porridge, or add in the homemade shaved ice, taste is good too. The moon cake undoubtedly has one side of extraordinary tender feeling as a symbol in traditional festival. The experts remind finally, must not let the excessive conduct of business turn this tender feeling into the taste. Consumer too should try hard, buy moon cake according to the needs of reality, don't let again " the the intersection of favor and moon cake " Have continued overflowing.

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