High reward of should report the medical advertisement of illegalitying

High reward of should report the medical advertisement of illegalitying
For remaining incessant after repeated prohibition, repeatly make the medical advertisement of illegality not dying and should also change thinking on the supervision method, such as in " notice " Issue by target at,except require by " the broadcast and television media" " clear up immediately " by oneself ,It have it is essential presume audiences, audiences and consumers the masses of as " The notice " The targets, let the masses not particular all become persons who supervise. Departments such as State Bureau of Radio,Film and Television,etc. jointly issue " notice on further strengthening the medical treatment of broadcast and television and advertising supervision of medicines " recently. (" The Beijing News " of February 17) Numerous medias have stressed" forbids performer and social celebrity to preside over medical treatment, health program " all without exception while reporting this news This content. " notice " Key for content,reaffirm, media last medical treatment, medicines of broadcast and television that advertisement is inaccurate four pieces, these " no " It is not " notice " Initiate,but sporadically appear at " the Advertising Law " and in a great deal of administrative statute and department rule. But during these days, these " prohibitive obligations " presumed by law and rule Have not got the following effectively of media of broadcast and television in practice. So long as we search for the channel in radio, it will very easy to find " venereal disease platform " Or " hepatopathy platform " Existence; So long as press the remote controller of the TV, it is easy to find all kinds of distinguished personages enliven the figure in medical treatment, health program. Supported distinguished personages to advise by using one's own experience as an example, exerted all one's strength and shouted, it is only the fee of high speaking on behalf; Can let the media of broadcasting and TV not hesitate to resist with the law, and present the illegal advertisement to audience and audience's openly, it is only huge advertising expense. There are materials that reveal, in the media of broadcasting and TV at county level, the illegal medical advertisement has accounted for 30%. In the face of such transparent, broad, illegal activities not setting up defences at all, we have seen too in law enforcement several wheels concentrate on attacking, but after each centralized law enforcement, the illegal advertisement often stages a comeback. This " notice " If you can't issue, wonder whether the new round of to illegality advertisements medical's when starting " Attack severely " ,But look from investigating, does not seem very " tight " . For instance, " notice " Require " the broadcasts and televisions at all levels broadcast the organization to clear up above-mentioned advertisement and medical treatment health program in violation of rules and regulations immediately " ,Dare to commit a crime to those against the wind, " continue ad owner, advertising operator and person who releases advertisement in violation of rules and regulations " ,Will " stop or cancel its advertisement and manage, release the qualification, will order to suspend business to bring up to standard, revoke relevant subjects of making a diagnosis, suspend the medicines variety to sell etc. " Treatment. But to the advertising illegal activities of medical treatment that has happened, lack the clear and severe penalty clause, unavoidably can give in violation of rules and regulations organization " whether so long as clear up, illegal responsibility will be just followed to avoid " Illusion. No doubt, it is the reality instantly that the medical advertisement of illegality in violation of rules and regulations overflows, five parts of office purpose are here " Strengthen the medical treatment of broadcast and television and advertising supervision of medicines " It is extremely essential. Just, for remaining incessant after repeated prohibition, repeatly make the medical advertisement of illegality not dying and should also change thinking on the supervision method, in line with " effective " This goal is bold in blazing new trails. At result, one put " notice " on someone's head Will be better than one to clear up far " The notice " . In order to put a price on someone's head to encourage the public to report, than with the morals Hit " Strengthen the medical treatment of broadcast and television and advertising supervision of medicines " Vital part. Certainly, essential related system, should award as to a public one, there are the relevant functional departments with transparent accepting, examination and handling the mechanism publicly. Wang Lin ( Hainan scholar)

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