The heroes of market of Chinese medicines try to win the champion The national brand is promoted fast

The heroes of market of Chinese medicines try to win the champion The national brand is promoted fast
According to the retail research and development centre (MDC) of Chinese medicines The statistical data offered newly on the 4th, China's medical total industrial output value will reach 1,021 billion yuan in 2009, increase by 17.81% compared with the same period of last year; The terminal market scale of medicines is 589,800 million yuan, increase 19.37% of Damien compared with the same period of last year. All the time, the medical brand of the foreign capitals has occupied the high side of the medical market of China, though the foreign capitals, domestic-investment medicine enterprise each take the independent section of country on overall share, but the concentration degree of market of enterprise's brand of foreign capitals medicine is well-above the national medicine enterprise. But this kind of situation is changing gradually, is especially influenced by China's new medical reform policy, non-prescribed medicine (OTC) falling over each other to take cities and seize territory in the domestic-investment enterprise and foreign-investment enterprise The market, nationality's medical brand is promoting fast. In the 2010 when Shanghai carried on a few days ago " The Chinese Chinese medicines brand selecting activity of the health " Have verified this. Still there is visiting Tang the apple, not west forest of A and rich good fortune - surging brand of the general dense famous overseas-funded enterprise of reaching etc. of thought that grew of benefit of Bake and Naughton of medicine of Bayer what is listed on board this year, but six flavor digitalis pills of Tongrentang Chinese Medicine-Since 1669, Yu graceful and gold Yu of the medicine company of black bamboo is graceful, donkey-hide gelatin of Donga in Donga of Shandong, fast gram of the fast gram of medicine companies, China unite beauty of pharmacy guide health, Germany all rhinitis of medicine company health slice,etc. large quantities of Chinese the intersection of nationality and medical leading brand of industrial enterprise occupy the intersection of brand and leading status of roll. Wu, person in charge of MDC, vast to say, can find out from selecting activity for 3 years in succession China medical the intersection of brand and consciousness and brand influence of enterprise strengthen, there are 22 medical brands of nationality listed on board in 2008, have already risen to 43 by this year. Meanwhile, the listing on board the brand, having growth for 3 years in succession of traditional Chinese medicine products, have already reached 20 this year, close to more than 1/3. MDC sample urban medicines retail the market survey to reveal, in the top 10 of using medicine at Chinese cold, nationality's medical brand has already occupied 5 planned numbers; In the gastrointestinal tract use medicine, the ones that revise Sri Lankan of the medicine company and reach easy capsule and Jiang Zhong's pharmacy invigorate the stomach and disappear the food scene ranks the two, third place respectively, the cube quinoline slice of ones that press Yang Sen in Xi'an ranking first temporarily hard step by step; In the intersection of hypertension and administration, Beijing pairs of depressurization of crane defeat numerous surging foreign capitals brands especially zero, come out top. Wu vast to think the next period, characteristic on China medical market appear one of the intersection of foreign capitals and brand and national brand to each surging mutual infiltration of field, the medical brand of the foreign capitals is put down " The figure " Strengthen it to the attack efforts of the market of using medicine of low end, nationality's medical brand improves " personal value " Assault the high end and use medicine on the market. (reporter Jiang Yu)

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