Milk industry's giant's tangled warfare: -Holy yuans of door - cover with ox make and Erie frame?

Milk industry's giant's tangled warfare: -Holy yuans of door - cover with ox make and Erie frame?
The network spreads and is covered with the ox " Holy yuans of the intersection of sexual precosity and incident " The sponsor, indebted to oxen and issue a statement to deny; Cover with manager Niu, hire public relations, send card, attack the intersection of Erie and products, Erie mean, cover with ox's malicious attack - -Have initiated great disturbance before this " Holy yuans of the intersection of milk power and sexual precosity incident " ,Was it the result that the domestic counterpart planned elaborately unexpectedly? Ri Lian come, and every large network forum spread news, refer to, it covers with oxes to be holy yuans of sponsor behind the scenes of incident, and referred to the relevant personnel concerning the case who cheated ox's group and has all already been arrested by the public security organ at present. Network hearsay, " revealed secrets person " And is covered with the ox equally from the Inner Mongol " The old enemy " ---Erie. Therefore, the market competition secretly becomes clear again between two major domestic milk industry giants, Which is right and which is wrong in this tangled warfare on earth? It is covered with the ox making that remarkably original and forceful" Holy each " ? Will it be night October 19, one piece of news reprint crazily when being a little rich: "' holy yuans of the intersection of milk power and the intersection of sexual precosity and incident ' organized premeditated having, planning, having step plan into come out! The evil backstage manipulator is indebted to oxen behind the scenes! " News still points, cover with Niu assistant president Yang fly, cover with milk fitting brave,etc. and Beijing, person in charge of project Niu again Companies, Beijing public relation last Sri Lankan network marketing Company several people involving in cases auspiciouses general, relevant personnel have already been detained or ratified the arrest by the public security organ. The reporter sees, at about 10 o'clock a.m. on the 19th, have models which is announced the above-mentioned information on the forum of the ends of the earth, and mean " the media will carry on the report to this soon " . But by 20 days, this model has already been deleted. Meanwhile, network last to regard name which muzzles writes of Erie Company as, " cover with the intersection of ox and group bent on, destroy our company (Erie) Business reputation, it is commercially available reputation case " Model have network forum each too to float above the surface of water. Direct at in the article in the model this, " ' holy yuans of the intersection of milk power and sexual precosity incident ' our main rival in fact - --Covered with ox's milk industry organized, premeditated and planning, having steps to plan out carefully, and this to bent on destructive activity together to children of QQ star milk, the intersection of baby and whom milk power plan of us specially. Because we react fast, judge the accurate, measure escape death by sheer luck resolutely finally, but holy yuan get deeply stuck in ' the sexual precosity door '. " After this news spreads, become the focus of every network forum overnight, have aroused great concern from netizens. Dim to grow the misgivings clouding mind to it is said that is framed in Erie? On the 20th, Yangcheng Evening News reporter solves to the three sides in charge separately, finds Erie is covered with the oxen and stuck to one's own version, and " the major part of wrong " Holy yuan respond and weigh the unable comment, " believe the truth will come to light after all " . Rumour has it to hit " The root of the trouble " Cover with ox group send one copy by name " about cover with ox, frame, plan ' holy yuans of the intersection of sexual precosity and incident ' " to this newspaper 20 Statement,point out whether be covered with clearly plan never, organize, implement with " the yuans of milk power sexual precosity incidents holy " ox group Relevant activities, have and already reported a case to the public security organ on this and planned to investigate that makes the legal liability of the individual, organization of this false information. The rumor that this statement has also denied the high tube is arrested, claim " all high tubes of group are working normally " . Finally, still show, cheating ox's group has keenly felt pain on great danger that the illegitimate competition causes in declaring, have encountered similar calumny, slandered more than once in recent years, and remain all the time and highly restrain, " calumny that but will keep, slander the right that the incident truth will be made known publicly " . Meanwhile, the group of Erie sends " enterprise's hostile attack of the competition " too Explanation,last it at mid-July such as 2010 find at some network last the products, the speeches, reports of brands of this company in a large amount media, and already reported a case to public security men's branch office in economic and technological development zone of Huhehot formally on July 30. "Investigate carefully by police, this got up the case of utilizing the network media to damage business reputation of group of Erie, goods reputation maliciously has already been tracked down, this case involves being covered with ox's milk industry, rich in Beijing to think of public relation advisor Co., Ltd. (reveal according to disclosing the materials, cover with ox milk industry assistant president Yang fly and still hold the executive directors and concurrently general managers of this company concurrently again; Its Vice President Zhao Shi is brave in order to be covered with ox's milk industry's chief advisor) , Beijing wear the intersection of Sri Lankan and general auspicious advisor of network marketing the intersection of Co., Ltd. and relevant person. Covered with milk person in charge An Yong, child of ox's milk industry, Beijing is rich to think intelligently 4 people such as very public relation advisor limited company and Zhao Ning, Hao LiPing, Ma Ye,etc. have already been ratified the arrest formally by the procuratorial organ, Li YouPing, Zhang Ming 2 people pursue and capture an escaped prisoner on the net. " However, Erie has not acknowledged in the statement oneself is " revealed secrets person " of this rumor ,Show appraising the incident without. As what the incident is hit " The major part of wrong " Holy yuan, it is that the sponsor's statement behind the scenes behaves stunned to covering with the ox. The public relation spokesmans of this company Miss Zhang says, see relevant hearsay from network, but can not verify, unable comment, believe that really meets eventually one day the truth will prevail in the end. Ghosts and goblins the intersection of spy and the intersection of shadow and chief instigator person identity mention identity of flying to and then Yang of person who wade become the mystery too in the changeable rumor. A kind of statement is that Yang possesses dual identity, since Beijing is rich thinks of very public relation advisor limited company's general manager intelligently, too cheat the assistant president of ox's group at the same time. A little rich to have, offer another statement, mean, cover with ox, show Yang fly to, cover with assistant president Niu, not indebted to ox staff either. But Yangcheng Evening News reporter fly to connection arrange, cover with the intersection of ox and the intersection of group and interview of president from Yang once in Inner Mongol several years ago, indicated too its post was an assistant president, company's address held the happy economic garden in Horinger, Huhehot of the Inner Mongol on their business cards at that time. Rich to think of a employee whose surname is Li of strange company intelligently, once gave the reporter a business card too, it is assistant president's office to indicate its affiliated department above, the business address is in Beijing. What made people confused is, this " assistant president's office " What organization is it? Cheat ox's group or belong to the public relation company? According to open materials found on the net, strange company fly 2001 establishing from Yang intelligently, the corporate client dabbles trades such as food, hospital and IT,etc.. And Yang fly to again I in the intersection of CCTV and " the Focus " and " Economy 30 Minutes " take on reporter, the operation mode of the media knows well very much, say to be always fond of " proaching talent " from the media If you can't cover with by ox, appreciate most ones talent. The media reports, one comes from thinking of the intelligently strange malignant public praise marketing plan case manuscript and is exposed richly, involve the expense total of about 250,000 yuan. The manuscript content includes exposing the article that the market of Chinese fish oil is like arbitrarily to several of publication on several newspapers of mid-July, design, travel tactics while being a series of, include how to send the card at the network forum, influence in the rival in order to propagate, expand, the content includes propagating the topic example, media's list and in advance Important information of regarding as etc., how even get exhaustively to send the card in the name of parents, query? The permitting value Mou �� vanadium of hertz of � steps on �� 2 The steel Zhi Xuan of spring onions brother of �� of looks furan of Ke's gum? Until 10 days, means, including question and answer, one hundred know place release the intersection of wiki and question and answer, the intersection of full coverage and all the intersection of parent-offspring and forum on educating children, the intersection of person of news utilized and tone initiate online in ends of the earth " Ten thousand people sign and refuse the fish oil DHA " Signature activity,and it mobilize reprint and comment a large number of network news and grass root blog. But reporter send a telegram to many rich to think strange personage of company want, solve Yang fly, arrest a matter and above-mentioned malignant the intersection of public praise and marketing plan case at the incident again intelligently yesterday, it is unable to get in touch with. Fan's malignant commercial struggle of the unreal city does not have winner's reporter to see, up till now, Erie this time, covering with two major milk industry giants of ox performing together " Luo grows the door " Which side has occupied the absolute predominance in the incident. Though two enterprises both each support the side, more " surround and watch " The netizen of the state of affair keeps the neutrality attitude, show that does not " stand in line " ,Wait for truth make known only, " obvious anyway either this piece lie, or another one lie " . Stone Pan, celebrity of finance and economics, stand erect, state outright when being a little rich, a little rich to have all over P " cover with ox " With " Erie " Criticize the hearsay that the other side starts a rumour each other. The means that the company does things and responsibility to the customer are a whole, inalienable. "Are these so-called ' commercial struggle '? Is this a bottom line that they do things? Is the milk of such a company still drunk? Drink for one's own child? " One thinks, " Luo grows the door " in this milk industry without wishing the dairy products entrepreneur who revealed the identity No matter how final result is in the incident, both sides in charge can only be losers. "Trade malignant competition reach, slander each other already and bayonet meet the red stage, that was lost is not merely enterprises, there are public praise and sincerity degree of the whole trade, it is a fatal blow to domestic dairy products trade. If such a malignant competition situation does not change, to ordinary people of the overwhelming majority ignorant of the fact, can only be forced to choose to give up the domestic milk finally. " Even to acting in this incident " The innocent " The role's holy yuan, netizens propose too, since holy yuan are innocent, why collapse at the first blow so after the thing happen? "More than 20 parents and infant in the incident, it is operated that how indebted to oxen they? And are they themselves in the know covered with ox's operation? If know, that security work is done very well. " This reflects from the side ordinary people's confidence to the dairy products trade is insufficient too, so long as present negative information, would rather choose to believe. Ask milk industry's competition of towns and villages all over the country of sword to look forward to in order in fact, the dairy products trade has not almost got rid of the image that negative news is burdened with in the past ten years. To now since 2001 initially, the dairy products trade " resisted the milk" , " reduce the milk " , " poisonous milk power " , " the iodine exceeds standard " , " OMP incident " , " three gathers cyanogen amine calculus milk power " With " sexual precosity that the milk power causes " Wait for various incidents, " early-maturing door " though this time Result for government department stand out to if you can't make, clarify,but attack dairy products confidence of trades whole still ordinary people. Milk industry expert points out, Chinese dairy products trade has developed very fast in the past ten years, among them on one hand benefit from the marketing tactics of enterprises. When dairy products enterprises just began to adopt tactics such as concept marketing, incident marketing,etc., undoubtedly play a positive role to exploiting market, but later on go on the aslant distance slowly in the foothold of marketing, first, concept marketing overflows, has broken away from products; Second, begin to be fond of attacking counterparts, propagandize the incident, " base that will hurt development of the whole dairy products trade finally of going down like this " sedulously . (the cloud of the Huanghai Sea of reporter)

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