China Advertising Association comments on three illegal food medicines advertisements publicly

China Advertising Association comments on three illegal food medicines advertisements publicly
Xinhua News Agency Beijing 8 Cable of the 12th of moon (reporter Zhang XiaoSong) China Advertising Association step down medicines television advertising of capsule making manning bitter 12, know three illegal food medicines advertisements of bee's health food newspaper advertisement of the hall, setting up gallbladder clear medicines newspaper advertisement etc. have been commented on publicly. Make bitter man step down the intersection of capsule and the intersection of medicines and television advertising break the law in mass media publishing the prescribed medicine advertisement, and indicate common name, sincere advice language, advertising authentication code of medicines of medicines not according to the regulation; Meanwhile, declare " takes a course of treatment, the light disease hypertension patient is fully recovered ", complication tends to recover. Take 2-3 courses of treatment, the hypertension patient recovers in an all-round way, will never recur " Wait, contain the affirmation or assurance of the expression efficiency not scientific; Declare that " the result is always unsatisfactory to have an injection and take medicine " ,Compare with function of other medicines illegally and belittle to some extent; Utilize " Mr. Li " " Mr. Wang " " aunt Liu " Wait for the patient's name and image to prove, violate relevant regulations. Know bee the intersection of hall and the intersection of health food and the intersection of newspaper and advertisement exaggerate, propagate efficiency is false to propagate and treat diabetes illegally, and not marked authentication code, annotating, not suitable crowd, sincere advice language,etc.; Meanwhile, declare " the diabetic treatment is made up best " Wait, term of using the medical term or term apt to obscure with medicines and best illegally etc.; Declare " the health for ten years is happy ": Blood glucose, blood pressure, fat of blood are steady day by day " Wait, contain the affirmation or assurance of the efficiency of the products illegally; Declare " lowers candy medicine, stomach medicine, ophthalmic medicine, medicine, medicine,etc. assuaring the liver protects the kidney which manages the heart and reduces stopping partly " Wait, break the law and compare with other health food or medicines with and belittle to some extent the efficiency. Set up the gallbladder clear medicines newspaper advertisement and break the law and publish the prescribed medicine advertisement in mass media, and indicate common name, sincere advice language, advertising authentication code of medicines of medicines not according to the regulation; Meanwhile, declare that it is clear to set up the gallbladder that adopts and makes the treatment up to use and pass " fossil one pair of enzyme factors " for the first time Wait, contain the affirmation or assurance of the expression efficiency not scientific; Declare " sets up the gallbladder clearly and is listed popularizing and buys 1 and presents 2 today " ,Have violated relevant regulations. According to the introduction of relevant persons in charge of China Advertising Association, according to issue situation of media's advertisement in the second quarter of this year, take a favorable turn to some extent in general, but some common illegal medical treatment, medicines, health food advertisement still remain incessant after repeated prohibition, the violation of law is more serious, some advertisements are not examined and approved, or distorted and examined and approved the content, use the name of consumers or experts to prove, contain the affirmation or assurance of the expression efficiency not scientific, and belittle others' content,etc., has violated the relevant advertising provisions of the law or regulation seriously.

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