The market of dairy products is messy and alike: Which round are foreign moon and Chinese the moon?

The market of dairy products is messy and alike: Which round are foreign moon and Chinese the moon?
It is domestic dairy products trade sincere crisis last milk powers foreign from " Rush to purchase " " the limit is purchased " to get ,Will it be first quarter 2011 year dairy products market messy and alike. Is the foreign milk power really safe to consumers? Enter the food information not up to standard in the border to reveal according to what State Bureau of Quality Testing released in June of 2010, among them the dairy products which have batch 14 in all are not up to standard, include 25.25 tons of whole milk powder that New Zealand company produced, 149.875 tons of Singaporean whole milk powder detect bacillus of Ban's rugged intestines and inferior nitrate of colostric detection of a ton of oxen from U.S.A.. The foreign milk power originally quite trusted presented tons of subquality products to shock compatriots. Even a media cries out in alarm, " the inferior foreign milk power dumps China " . Look a little more market manifestation in our country of 2010 of foreign milk power Will it be February 2010, Australia excellent ability 1 Section more, bottle milk power break out, appear many and black inside the milky white milk power now Granular object. In June of 2010, the quality problem appears to cause child's serious constipation in the milk power of favor. In August of 2010, the milk power of Nestle's brand is found and contained in 3 sections of milk power fragrant and blue and plain or second base is fragrant and blue and plain. In September of 2010, the problem Similac with the beetle is recalled in the refined Payne's milk power. Therefore the incomplete statistics are not ugly to go abroad the milk power has quality and sincere problem of making consumers afraid, the moon that foreign country floats over has scarce rounds as moon of China. Is the domestic milk power really worse than foreign milk power? How could consumers be won the confidence? After I am to indebted to famous brands such as ox, Erie, Wanda Mountain,etc. to contrast with making investigation, analysis of foreign milk powering, draw the conclusion: The brand development foundation that has among them is very good, totally condition and international big brand compare so as to see who is superior, some too no than " The foreign milk power " Difference. There are our country's famous brands, it is likewise most advanced production technology and apparatus, research and development centre entered newly, strict quality control control the system to guarantee too. Why can consumers still dote on the foreign milk power? Tracing it to its cause has the following aspects: One is that a gleam of brand has not put sincere construction in the first place; Second, it causes the influence to be weak that two the strategic hinterland of China brands lack and propagate consciousness, not enough more consumer's cognition; Third, the consumption shade that the media causes to the excessive focus report of the milk power of question; Fourth, a lot of enterprises have no strict standard according to the country to set up the electron and is traced back to the system, strictly control quality. Under the shade that domestic milk powder sincerity lacks at present, the big enterprise could pay attention to the construction of sincere system, will produce, sell links to disclose, will win the confidence of consumers, will bear the responsibility the community responsibility of revitalizing sincerity of Chinese milk industry? I saw the consumers of Beijing in the investigation Korea S.'s annals were written to a letter of the milk industry of Wanda Mountain of Heilongjiang on gentle March 21, 2011, have told in the letter oneself has been chosen the Wanda Mountain milk power and appreciation to Wanda Mountain luckily. He writes: "My granddaughter cuts open the belly to emerge 2 months ahead of time, relatively thin and weak, even insufficient to eat mother's interest of milk. I am very gratified, because did not have this child at years old of my son 40, the long one was so good in the course of feeding, so stalwart, I thank you for producing such good milk power from the bottom of the heart. As far as I know, seldom see your advertisement, never too hear what ' the scandal 's there are. It is the milk power trusted, and economical and practical. I, it is rounder than that of China to never worship the foreign moon blindly! " Perhaps this is glamour in the mind of consumer of the sincere foundation of 48 years of Wanda Mountain milk industry. Will it be March 31 2011 year, fill a prescription by national the intersection of worker and the intersection of letter portion,etc. and national infant and pre-school children that 10 ministries and commissions organize the intersection of milk and the intersection of powder and sincere management system of manufacturing enterprise build the start-up meeting and is held in Qingdao, during participating in the conference, Wanda Mountain milk industry Chairman Wang JingHai has been interviewed by medias such as Xinhua News Agency, CCTV,etc., he says, the water that bears the boat is the same that swallows it. Chinese dairy products enterprises only place sincerity above the other things, accept consumers' supervision, serve consumers sincerely, it is the absolute principle of sane development. Association's president of Chinese dairy processing industry Song KunGang says, the sincere management system is a focal point of work of dairy products trade of this year, 124 infant and pre-school children fill a prescription in the milk powder manufacturing enterprise and try to all finish quality to promote within the year, thus well safeguard trade prestige and image.

|