The commercial ethics of the milk industry can't be damaged oneself

The commercial ethics of the milk industry can't be damaged oneself
Take place between giant of Chinese milk industry" The malignant competition " ,Make people shocked, cover with a layer of shade for social prestige and commercial promise of this trade again too. In the afternoon of yesterday, reporters of Xinhua News Agency learnt from the police in the Inner Mongol: On net about the intersection of Erie and " the children of QQ star milk " Encounter the matter of malicious attack, investigate by the public security organ, it is a premeditated commercial calumny case. At present, the case was basically cracked, the suspect involved in the case has already been controlled by police. With yesterday afternoon, two major giants successively issued a statement to the outside - --Cover with ox, claim oneself have nothing to do with holy yuans of the intersection of milk power and sexual precosity incident in statement, but say nothing about Erie. Indebted to Vice President Niu Hu SuDong to say, it is to cheat a project manager of ox's company to fit bravely when being interviewed by reporter of Xinhua News Agency, it is it that he makes this incident " Individual does " ," Meng Niu supports to cooperate with police to investigate and deal with according to law " . Being covered with ox and Erie is all famous dairy products enterprises, in this way an incident that the case must be influenced very widely and publically. Though, local police have already verified Erie encounters the malicious attack, however, some details of the case is not very clear yet, if the incident involves holy yuan, and is it in the know with this to cheat ox's milk industry. However, all these do not influence such a judgement: Some dairy products enterprises gather the commercial ethics already mauled in the cyanogen amine incident in three, two is too annual to have " Fit " ; Under prosperous in industry image, are still hiding the undercurrent of malignant competition, even does not hesitate to carry on the dirty trade of marketing by means of breaking laws and committing the crime. Utilize network media to carry on the marketing of malignant public praise to the rival, can be said to be and broken through the legal bottom line, ignore fair basic commercial ethics, should be condemned by punishing and society of the law. The problem is, why this kind of incident can happen in the Chinese society instantly, why can correlate with reputable dairy products enterprise? , relevant enterprise and relevant person who scalp, does not know, do it in this way, break the law? Does not know that once exposes, this will be a scandal of great effection, then influence the prestige of the whole trade? According to relevant reports, " in the course of growing up that some milk enterprises are also complaining in it, have encountered the rival's reputation blow " . Direct hostile the intersection of public praise and marketing of rival against, a great deal of competition ubiquitous to dive the rule trade instantly even more. Perhaps it is exactly the inertia and thinking the sophisticated one is by sheer good luck of the trade, and make relevant enterprises and the people,etc. " employ those malicously " , " mean method " Deeply in love with. Perhaps more important, some enterprises are spoilt by some local governments and responsible institutions, become " privileged company " , " dominant company " ,It ignores consumer's interests on one hand, even ignore law and commercial ethics on the other hand. Obviously, a lot of dairy products enterprises and the professional have not fully realized yet so far, how deeply on earth to gathering psychology to the society of cyanogen amine incident three times injures, have not realized either how fragile the trust to this trade of the society is on earth. So three gather the intersection of cyanogen and the intersection of amine and rehabilitation of incident, fresh the intersection of milk and the intersection of backslide and 20 years that national standard revise, it is also still in this hostile competition incident, it has not been revised consciously " enterprise's interests are the highest " Principle. The responsibility of enterprise of the milk enterprise not only reflect in responsible for public interestsing also embody in the maintenance of the trade image. The malignant competition among enterprises is hoisted with one's own petard in the end, injure others and ruin oneself, both suffer losses. The market needs free competition, however, do not need free competition without border. The competition by hook or by crook is undoubtedly barbarous, it is ugly too. Three emergence which gather the cyanogen amine no doubt relates to commercial mode expanding fast of Chinese milk industry, however, the reason why such commercial mode propagates its belief on a large scale, correlate with disappearance of commercial ethics. In the marketing incident of this malignant public praise, undoubtedly make the public see, what this normal in trade commercial ethics is rebuilt is difficult. However, in the commercial ethics omission, the omission that can't rule by law. We hope to see too, the final incident can be developed under the frame governed by law, but not " The public relations " Victory. And at this moment, a problem that all dairy products enterprises face is, if its commercial ethics is damaged oneself constantly, then will the public give them a chance again?

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