The Chinese food quality problem concentrates on breaking out People move on to the foreign brand one after another
Long Wei takes a photograph of domestic product quality especially food quality problem, the sound exposed in recent years can be heard without end, but recently, seem more frequent, and there are more and more international and domestic famous brands exposed, let this problem seem more serious. Behind these quality problem exposeds, how many questions are still hidden on earth? After why product quality of some enterprises is exposed, are there more enterprises that continue making mistakes successionally? Food the intersection of quality and incident is concentrate on, reveal, cover with ox's malicious milk incident, forget by the public gradually while being concerned not long ago, have the tendency to end up in nothing definite big, but more products quality problem still continue existing. A few days ago, in the drinks goods quality of fourth quarter of 2011 years when the industrial and commercial bureau carried on of Guangdong Province were monitored, monitor the result to reveal the Chinese liquor products are inferior in quality, the inherent quality qualification rate is 93%, among them some sub brands of Wuliangye are in the ranks of the subquality product too. Notify according to the industrial and commercial bureau of Guangdong Province, the intersection of Guangdong Province and industrial and commercial bureau circulate to the intersection of Yunfu and city, the intersection of Yangjiang and city, Jiangmen city, the intersection of Maoming and city, the intersection of Zhanjiang and city the intersection of link and the intersection of drinks and item go on quality monitor will it be 4th quarter 2011 year. Have spotted check 32 sellers (shop) The drinks goods sold amount to batch 100, the qualification rate of rejecting the label non-conformity article is 95%. Among them, produce while being concerned the most, city happy grand tobacco and wine competent to sell from the wine brewed in spring of garden (specially make) spring (Date of production: November 17, 1998, specification type: 500ml / bottle 39% vol) Not up to standard detection alcohol degree, total ester. The marketing expert of Chinese liquor trade says, say that should be unable to present this kind of question with the production technology of Wuliangye, but this is that Wuliangye excessively develops the question that the sub brand brings, " in order to develop the frontier, expand the new market, increase incomes, Wuliangye is while guaranteeing his advanced product, develop the sub brand without restraint, originally this kind of tactics has really brought great amount of income for it, but unbounded development of the fine long hair, will demonstrate the drawback. " Wuliangye went through expanding and rising crazily in price in 2010 and 2011 as one of the brands of representative of market of advanced Chinese liquor in China, have much momentum of assaulting the domestic Chinese liquor first position of Maotai. Before being examined and go wrong, Wuliangye is still entered " 2012 moustaches and moist ten big most costly luxurious brands in the world ranked " with Maotai hand in hand ,Such a brand has not still let consumers feel secured. That quality problem exists is not only a domestic brand Wuliangye, American beverage giant PepsiCo and Coca-Cola also fall into the quality problem. PepsiCo announced a few days ago, measured the result to reveal, " the pure fruit was happy " in this company The orange juice beverage really contains trace (mean minimum quantity) Many funguses of bactericide are efficacious. One hundred things claim, " the pure fruit is happy " The efficacious content of fungus is lower than the standard that the federal regulator of U.S.A. stipulates, it is not enough to cause the public security, and does not form the health risk. PepsiCo has also carried on extra test to the products, " the result which we know now verifies, the intersection of import and Brazilian that we test the intersection of fungus and clever content lower than medicine, it in charge of what offices speaks to be enough to cause the safe standard deeply concerned in the orange juice. " Declare, show one hundred thing continue, go on, test, and will solve any problem actively. It is reported, China is the fourth major importer of the Brazilian orange juice. In 2011, Brazil exported the orange juice (66 degrees of candies degree) to China Up to 53,952 tons, accounts for 4.67% of the whole export share. Coca-Cola expose in the products containing large fungus to be clever too before the this, but country's company took a stand among them, there are no raw materials question in the products in China, quality is guaranteed. But in the view of some domestic insiders, Coca-Cola's one-sided statement can not explain the question. The intersection of environmental expert and gold lion Dong say to this coca-cola statement in Chinese market one-sided statement, it is its own enterprise behavior, scientific basis and credibility are not enough. This statement is qualitative, there is no quantification. He say, declare, must speak inside the orange juice that clear China sell really, whether have used the Brazilian orange, should offered and measured the data, and this kind of statement at the same time, more one is to sell for looking after the market. Researcher of Guangdong Province institute of microbiology XiaoBing Yang say China have, abuse the intersection of pesticide and " many fungus clever " generally Question,Dong gold lion agree on this. He says: "Come, say fruit of China use toxicity of pesticide, endanger and remain certainly more seriously than that of foreign countries objectively. " According to his introduction, the fruit which China planted, there are few ones that do not construct pesticide, and for the result of guaranteeing to kill virus, the toxicity of pesticide is relatively great too. About the food quality problem, the persons who are exposed by media and quality testing department recently are of common occurrence, for example, a few days ago, quick-freezed brands to " miss " big three times , " three is complete " With " Wan Chai quay " Found its product quick-freezes and contains pathogens in the boiled meat dumpling, the earlier one has pair to gathered together and exposed and uses the clenobuterol hydrochloride by CCTV. The insider claims, the food quality problem of China has already entered centralized outbreak period, to the attention of this question with the country, more questions will be exposed successively. Bring the food quality problem that the consumption deformity exposes repeatedly to worry of the food security, also let Chinese people's consumption idea produce the change to a great extent, also brought some odd-shaped consumption ideas, for example inclined to " foreign brand " , to " specially support " , " specialize in " Products deeply in love with,etc.. Compatriots are right " The foreign brand " Trust last milk power trade,because " gather by cyanogen amine three " With the quality problem of a series of domestic dairy products, the distrust of the domestic milk power, it is a general psychology of a lot of Chinese consumers'. In recent years, " foreign brand " The milk power takes this opportunity to take cities and seize territory in China without restraint too, seize the markets of milk power of domestic more than 50%, have obtained the huge profit. Though the milk industry of China has resumed primordial qi gradually in the past two years, have been covered with the appearance of ox's poisonous milk, let the Chinese milk industry suffer the blow again, compatriots purchase the milk power tide to recur in Hong Kong and foreign countries. Some enterprises are certain about the psychology of Chinese consumers too, set up the factory abroad, typing " foreign brand " Name,produce specially milk power that be served Chinese consumer,for example, not long ago " whether knob is auspicious to spurt " after known as from New Zealanding after revealing each also Xinhua News Agency Milk power enterprises, are dialing the Chinese banner of speciallying offer. Through verifying, " it is spurted that the knob is auspicious " The milk power is really registered, produced and imported in New Zealand, but the products are only directed against the Chinese market. Except advocate " The foreign brand " ,Much consumers in our country are right " Specialize in " , " specially support " Products too deeply in love with. In the deficient planned economy era of goods and materials, the government, in order to ensure the key The operation of the department, implement " specially support " to some colonies ,In order to meet these colonies' demands preferably. " specially support " Target in the article and supply special very. " articles are special " ,Specially offered products can not mostly be bought on the market. Secondly, the articles supplied are absolutely safe, it is high quality. Worried about a lot of food quality, these " specialize in " , " specially support " Products,is it much to become nature choose first that consumer. But for the moment, " specially support " overflowing The products are hard to tell whether it is true or false on one hand, on the other hand but there are excessive propaganda and suspicion of illegitimate competition. There are some goods Israel all the time on the market at present " Specially support " Identity " Cheat " The masses of consumers. For example the milk of some brand has been known as " The specialized milk of banquet of the Great Hall of the People " . In order to attack" Specially support " ,The national related departments have taken a series of measure. Last September, the State Administration of Industrial and Commercial united industry and informationization department, Department of Commerce, State Bureau of Quality Testing and gave notice, require the operator of goods such as Chinese liquor, wine,etc., mega-store,etc. sells the place, can't appear " (special) specially Support * * The government office " , " * *Province (market) Appointed to receive the specialized products " , " the army specially supports " , " military supplies are specially supported " Wait for the nominal and similar content of the government office. A few days ago, in order to further eliminate the market, the State Administration of Industrial and Commercial gave notice again, stop to release the advertisement with content in violation of rules and regulations of illegality. However, in some insiders' view, no matter advocate " foreign brand " Favor " Support specially, specially " ,Reflect consumers to the worry of food quality on the market at present to a certain extent. Time and tide wait for no man some experts think, it is without cease the reason why domestic product quality is repeatly made to strengthen the safety of food, there are various reasons. Such as quality-mind of manufacturing enterprise being non- high, degree of attention to product quality is not enough, even in order to obtain great scamp work or because the others diminish the behavior of product quality on purpose of interests. In addition, China's present social current situation and type of operation of the production and social environmental factor have offered " hotbed " for the fact that the quality problem presented again and again . For example, the questions of residues of pesticides of food and agricultural product, because the raw materials of the food or agricultural products come from the huge numbers of families, each household use any pesticide, when use medicine various, make manufacturing and processing enterprise to be unable to implement, control, lead to the fact effectively to residues of pesticides. So long as this kind produces type of operation and does not change, process and manage enterprises, even if make great efforts to make one's own products not exceed standard on the residues of pesticides very much, also powerless or the result is not obvious. Comment that points out, will solve the food security problem of China, will need to make greater efforts in many aspects, strengthen the propaganda strength of the policy, improve enterprises especially understanding of importance of product quality of person in charge of enterprise, the responsibility for implementing the first person liable of enterprise conscientiously, implement the intensive management to the planting base of agricultural products at the same time, set up and is put on record planting base, standardized demonstration area (county) Wait, can play certain relieving and compensation to because the quality difficult problem that China's present production operating mechanism or system causes. In addition, should also improve the entry condition of the market and do the registration of the manufacturing and processing enterprise well conscientiously and is put on record the work, guarantee the software and hardware ability of enterprises. "The main one is to strengthen the supervision of the enterprises of violation of laws and rules, strengthen it to some punishment which present food quality enterprises, it is careless to let them not dare, does not dare to make mistakes, making mistakes will pay the expensive cost soon, could solve the food security problem fundamentally in this way. " A location figure in the law circle tell reporters. Staff reporter Sun XiBao
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