China Advertising Association calls the roll to condemn publicly 17 family TV home shopping advertisements break the law

China Advertising Association calls the roll to condemn publicly 17 family TV home shopping advertisements break the law
News from Xinhua News Agency ' Reporter Zhu LiYi Zhang XiaoSong) China Advertising Association is right in 22 days " The union wears thinly " " American lumbar vertebrae king " " young titanium steps down and expresses " Wait for 17 seriously illegal TV home shopping advertisements to condemn publicly. It is reported, these seriously illegal TV home shopping advertisements include " the fruit is thin " " sleep thinly " " the union wears thinly " " beauty capsule " " dispel the scar in Mayan of Palestine " " the the intersection of scar and mark " " rich and powerful gold hand chain " " evil spirit ring of T99 titanium ion " " build T8 evil spirit chain " " American lumbar vertebrae king " " gold titanium energy steps down and expresses " " young titanium steps down and expresses " When. It is introduced, dispel scar the intersection of products and the intersection of TV home shopping and advertisement exaggerate efficiency, use, think in absolute terms and with medical treatment, term that medicines obscured, way of comparing with etc. guaranteed the result after in the past, distorted the function of the products seriously, misled consumers; Some health food TV home shopping is out-of-range in advertisement to propagate the function, advocate treating function, or imply curative effect through propagating the function of some compositions. In addition, some advertisements pass the ordinary articles off as the medical equipment, propagate and treat functions such as disease,etc., use the affirmation or assurance not scientific, utilize name and image of the celebrity, patient to prove " magical " Curative effect, there is great duplicity.

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