Milk industry battle of standard real for big battle of man: Brightness VS Erie is covered with the ox

Milk industry battle of standard real for big battle of man: Brightness VS Erie is covered with the ox
"This is the worst dairy products standard in the world, it is the shame of the milk industry of the world! " There are Chinese milk industries " The first barrel " Title reputable for milk expert Wang cotton, since new national standard of dairy products was announced last year, spare no effort to condemn the new standard. In fact, from " milk industry's new national standard " that Ministry of Public Health decided of last year : The albumen content of raw milk is not lower than 2.95% from every 100 grams in 1986 to drop to 2.8%, bacterium's content (the total number of colony) Suiting well from 2003 each ml 500,000 to 2 million, the industry was in commotion, milk industry experts were divided into two groups rapidly, the shouts of cursing have been constant all the time. To querying, many experts responded at customary news briefing held in Ministry of Public Health at that time, claim the new born milk national standard accords with the trade and develops reality. Have expert claim even, " three gather cyanogen why incident happen amine, because cow produce milk, be up to standard ofed by oneself actually. For being up to standard, for sell for first-class price, milk has no idea agriculturally, has to add and gather cyanogen amine 3 times for you. Having reduced the standard, everybody can be up to standard of, needn't go to play tricks in this way. " This has not not only put down doubt, attract more queries instead. After one year, June 15 this year, " bar development forum of fresh milk and milk industry's seminar of both sides of Cross-Strait of the South " held in Fuzhou Have, the intersection of man and cotton Wang lofty tone bombard raw the intersection of milk and new national standard again. In fact, this is like fighting for for national standard, stem from the bottled-up rancour of ten years of the milk industry actually. " time of rural area " End 2000 ago,monopolize by milk market nearly at China bar milk,there are that one of enterprises last one areas small on at that time pattern, supply with, ten come population of Wan by one county town. Each milk enterprise has one's own market and milk source, live together peacefully respectively. However, " rural area era " of small-scale peasant economy Fail to be long-term. With the development of technology, sterilize lactic appearance, elongate the intersection of milk and battle line of enterprise on one hand by ultra-temperature, on the other hand has even subverted milk industry's original pattern. Coming from Erie of the Inner Mongol and cheating this grassland of oxen " Double heroes " On one's body, people have found Genghis Khan and spanned Central Plains and conquered that kind of spirit of Eurasia that year. Following during the decade, Chinese milk industry consume, soar by one No., Erie, cover with ox, attack cities to strike stockade for representatives' normal atmospheric temperature camp constantly, retreat in defeat successively in the camp of and Palestine headed by brightness, three yuan. At present, the bar milk cornering the market for a time only has about 20% share in China. Milk industry's pattern is broken, is each in charge of reserving the field for one's own use to turn from the local milk enterprise into a nationwide milk enterprise and traverse the north and south too, that was followed is to fight for the milk source, malignant price war. Meanwhile, the milk industry produces and supplies the chain but upset too, the intermediate trader arises at the historic moment, become the new gainer. And the milk of the upper reaches is agricultural the most as the industry chain, have not enjoyed the trade to increase the advantage brought fast. On the contrary, malignant competition, intermediate trader demand a lower price among enterprises, the raw and lactic price is even not so good as the bottled water, all parts kill oxen and go bankrupt the incident of the milk happens occasionally. Increase on one side like a rocket of Chinese milk industry, another side is that it is overflowing with that an original milk link is messy and alike, milk industry expert fetch mouthfuls of sea-fight ceaselessly, milk industry every large interests colony busy with the game. Doll with big head, gathering cyanogen amine, hormone incident, public relation scandal three times Hardly has one wave subsided when another rises, the milk industry was no longer peaceful from then on. Interests game Look on as " rural area era " Become history, the milk industry changes into two camps rapidly. Brightness, three yuan manage the milk of bar mainly for representatives " The urban milk enterprise " Manage milk of normal atmospheric temperature mainly with regarding covering with ox, Erie as representatives " The base type milk enterprise " Mutually exclusive. Behind two major camps, every force surges forward. While enterprises fight with both open and secret means, the experts begin to draw a clear line of demarcation too. Milk industry two major association give tit for tat too, the intersection of Chinese and the intersection of dairy processing industry and the intersection of association and the intersection of strength and milk of normal atmospheric temperature very, and the Chinese milk industry association supports the Palestine milk. In " urban milk industry " With " base type milk industry " While making rival claims as an equal in two major factions, a lot " munition merchant " too Participation. International the intersection of paper industry and profit happy giant in the industry to deem normal atmospheric temperature milk development pushes away hands behind one's back at full speed always. Covered with the ox and newly established that year, without milk source, without factory building, there is no market. It is eager to popularize in China at this moment " The happy pillow of profit " The profit the Yue 's packed has become the lucky star which cheats the ox. With profit being happy to rent, cover with ox apparatus free, covered with the ox since this is on the way to expansion of the milk of normal atmospheric temperature, can't accept to and send. And the main provider that packed as the milk of bar, the international paper industry's company of U.S.A. is over-ambitious for a time. Reveal the intersection of U.S.A. and international paper industry canvass the intersection of Palestine and to rejuvenate the matter of fundamental importance milk closely with the intersection of the South and local the intersection of milk and association once before the 67 year according to the intersection of man and cotton Wang, include pursuing the fresh milk to annotate and enter into an alliance with milk of bar actively, and thereby pack packing contending with the Chinese milk aseptically of overlord's profit the Yue 's. But international long-cherished wish of paper industry only green (Kang Mei) when must not be realized yet also The company purchases, the original bar milk carton packs the market in China and expands the plan and becomes visionary hope. The country marks two major camps of contentions of milk industry in the World War, except that the market fight for, the national standard becomes the position where both sides fight for too, once know the national standard can know more initiatives. Everybody keeps thinking about this cake of the national standard, then the issue of the national standard of every milk industry can initiate a series of a sea-fight. From 2004 to 2008, " prohibit the fresh order " Stir two major camps of milk industry earthshakingly. Fight fiercely this, consumer distinguish Palestine milk, ultra-temperature sterilize the intersection of milk and awkward-sounding noun these while being difficult so far perhaps. The country issued the policy again in 2006: Formed after the milk power is concocted to restore the milk and must be annotated on the packing of product, this kind of policy is considered to be the milk camp of bar " Turn one's weapon around and strike " . In the same year, the milk industry of brightness starts " all products have no antibiotic " Strategy, promise to national consumer publicly, all dairy products of its of it have already been realized " antibiotic-free "ly Melt and produce. Enterprises such as Wanda Mountain,etc. began to emphasize too hereafter" The antibiotic-free milk " . By 2009, six ministries and commissions such as Ministry of Public Health,etc. release about strengthening antibiotic of raw fresh dairy products and remaining the announcement which measures management, forbid propagating in dairy products label, annotating and advertisement " The antibiotic-free milk " When the scientific, content not corresponding to reality. Lead in enterprises as the milk of bar, the brightness is defeated again. Even to this day, a sea-fight has not put down in milk industry.

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