China's food security issue spreads to the foreign brand

China's food security issue spreads to the foreign brand
Cable of August 9 of www.chinanews.com Hangzhou (reporter Gu QiZheng) Recently, China's food security issue has been put in storm of the public opinion again, but changed into a foreign brand protagonist querying this time. A thousand hand-pulled noodles of flavor, Kentucky, McDonald,etc. " The foreign brand " The question concentrates on breaking out to let the food security trade of China more troubling. A few days ago, the oil of Kentucky exposed to the media did not change a second-class situation completely in 4 days, Zhejiang Province food medicines supervise the administration bureau saying, hope to collect the clue to the public through the media, if the insider knows relevant information, or there are conclusive evidences, can report to the related departments. In July and August of this year, giant's food question collective " ferments " the transnational food and beverage ,Have initiated the storm with the new round of domestic food security. During this time, the foreign brand problem that has appeared in China with the good image all the time happens in succession, let the image in consumer's mind of these brands give a great discount. Have media produce will it be July 2011 year, Japanese the intersection of meal and drink the intersection of bad smell and a thousand the intersection of hand-pulled noodles and pure the intersection of pig and the intersection of soup and bottom that bone boil propagated to put forth effort be concocted with concentrated solution. A thousand hand-pulled noodles of flavor admitted on July 24, 2011, it is really formed after concentrated solution is added and made that the flavor a thousand draws the soup bottom of Taxi. Following a thousand hand-pulled noodles of flavor, it has problems that the international chain giant's Kentucky of food and beverage is quick-fried the soya-bean milk on July 12, on July 29, Kentucky public relation department of Beijing Branch responded this through the media, claim the soya-bean milk of alcohol supplied in most Kentucky restaurants of Beijing is concentrated the soya-bean milk to allocate, Kentucky alcohol soya-bean milk of the other areas of the whole country is modulated by the powder of soya-bean milk, Kentucky is not by " rubed and done now now " Have propagated this product. One wave has not been flat, the disturbance arises again. Continue Kentucky " The soya-bean milk door " After the incident, two cases of food security incident recurs in McDonalds, initiate the query to the foreign fast food of the society. On July 31, net friend sends the card and claims, in front of Miyun drum-tower McDonald's of Beijing on the net, find packages in damaged condition, is shone, packed raw materials bread of Hamburg of the inner steam transpiration suddenly and violently by burning sun. And then, a section of video appears on the net, a boy in Changsha in the video is while eating the wing set menu of chicken in a McDonald, find that climb out of many living maggot's worms in the bones. Two incidents of McDonald have not been put down yet, Kentucky has been exploded in the back kitchen of Kentucky recently, the oil used in the fried chicken did not change once completely until 4 days, continued using the next day after straining the oil residue every night during this time, Kentucky has already admitted a fact that changes in four days of oil at present. Though Kentucky will issue a statement and claim at once, the Kentucky fried chicken will be measured before eating with the oil, cook, accord with " edible vegetable oil fry sanitary standard in the course " that country issue totally with oil, but this still can't prevent the public's query to its food security. Question that concentrate on so take place frequently, can't help public questions of letting, stand erect, save what happened to it will be good foreign brand of public praise in one the intersection of wheel and one the intersection of China and food security once? The brand expert who is devoted to studying in brand for a long time Ye ZhengChao expresses when being interviewed by reporter of www.chinanews.com, in his view, it is not merely Kentucky, in front of Chinese consumers, the recent foreign fast food seems to be showing an " ugly door of show " mainly . For example, look with Kentucky that there are " brother's lookses " very much Rival McDonald,too involve in "bread door " ,Expose all sorts of hygiene questions of making people can't bear too. Ye ZhengChao says, the foreign brand question has been published frequently recently, have already transmitted a kind of strong warning signal, that is that the Chinese consumer must come out from the quality superstition to the foreign brand. "Don't think foreigners were providing the high brand products that sampled for us, the ones that trickle are all ethical blood on one's body. " Solicit the leaf the tide thinks, in an era of a opening, should not be exclusive easily, but this does not mean abandoning the tradition soon either, fall into the consumption trap worshipping foreign things and toady to foreign powers. Open, take independence, the consciousness too should reflect in consumption's mind. Should review in foreign the intersection of brand and the intersection of quality and sincere crisis that appear frequently, who give these foreign brand, even Da Vinci's products were hit " The false foreign devil " ,The deception consumers that it can all be relaxed. Insider worry foreign the intersection of brand and the intersection of food and centralized outburst of issue, let copy further all scratched up China food security disasters pile up on one another already. And a finding of Shanghai Communications University also reveals, our country needs setting up a specialized in authority food security information interchange platform badly on August 5, can meet consumers to the demand for the information of food security, can reduce the unnecessary fear that consumers cause to the food security to a great extent, can let social forces participate in the supervision of the food security at the same time. (End)

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