The advertising trust of dairy products is low 40% of the consumers are discontented with the milk enterprise " Fry the concept "

The advertising trust of dairy products is low 40% of the consumers are discontented with the milk enterprise " Fry the concept "
A few days ago, China quality association released the result of liquid milk user's satisfaction test and assessment of 2011, in this test and assessment, though consumer's satisfaction to liquid milk was slightly promoted last more year, but a great deal of problems still exist in liquid milk production and consumption. Quality, through selecting the telephone poll of number to 22 large and medium sized urban consumers including that Beijing-Shanghai at more random than brand more important China quality association, in among the 24 brandses chosen, satisfaction whom location rank among the top three the place for having the regional characteristic the brand, but the big brand that some common people know very well can not rank well. The investigation finds, consumers think product quality has maximum impact on satisfaction, secondly it is its brand image. China's quality minister of work office of association's general secretary's assistant, user Fan TianShun thinks, it is medium-sized that satisfaction fen happening in this investigation are worth in the world to simply improve level. In the course of investigating, consumer to the intersection of abuse and additive that exist at present, change date of production question, say discontented. As to going on the bagged milk of dining tables of common people in recent years, consumers reflect, problems such as quality guarantee period,etc. exist. In addition, some consumer rise range in price to be relatively loud to dissatisfied to some extent this year to specific brand. The low investigation of advertising trust of dairy products reveals, 40% of the consumers, instead of " consistency of advertising " to liquid milk quality Express dissatisfaction. As to this, Fan TianShun says to the reporter, liquid milk enterprises are while propagating source ground of milk, production safety, products quality, should seek truth from facts, make their brands by the accumulation of sincerity, otherwise there is " fry the concept " It dislikes. However, the investigation finds, the mistaken idea of consumer's understanding that there is the quality of dairy products to a certain extent too. For enduring the liquid milk density question that consumers query to the fullest extent, the relevant person in charge of Chinese association of dairy processing industry says, strengthening enterprises to contain by oneself, guarantee while the density of the products is qualified, the related departments should strengthen propaganda strength, make consumer to reasonable density value and judge the method is understood to some extent. Because the liquid milk not density must cross the higher position well. Meet too " Realize the mistaken idea " Still sterilized method. In the investigation, only 1/4 of the consumers think Palestine sterilize the law and sterilize the law better than the high temperature. And in fact, the high temperature has sterilized and destroyed milk quality while killing the bacterium, but bar can keep the beneficial funguses to human body to kill virus. But is limited by place of production of raw milk, the milk of bar is still unable to produce and sell in all areas at present. From " quantity " Turn to " quality " According to the figure that State Bureau of Quality Testing offered, national dairy products and infant and pre-school children that carries on in the first half of this year fill a prescription in the examination again of enterprise's production permit of the powder of milk, in 1176 dairy products enterprise in the whole country, only 643 are verified again through production permit, 107 stop production to rectify and improve, 426 have not been passed, the enterprises that has not is approved and stops production and rectifies and improves stop producing the dairy products without exception. Behind what the number of the enterprise of dairy products is reduced is the promotion that can produce, and the enhancement of supervision. As to this, participating in the relevant expert of China quality association of the satisfaction investigation says, the dairy products enterprises of our country are in from the expanding type of the quantity in benefit type period changing of quality, the surplus of working ability exists, cultivate low competence, such questions as the raw fresh milk is insufficient in supply, need eliminating badly and can produce to lag behind, make dairy products enterprises take the development path of the quality benefit type, make the domestic dairy products brand. (reporter Zhao Ang)

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